SINGAPORE CLASSIFIEDS
Singapore Classified Advertisements & Listings from Singapore Expats
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Digital Marketing Executive
Driving end to end digital marketing strategy and campaigns aligned with sales goals
Develop and execute social media campaigns, creatives, E-mailers, presentations and web content.
Ensure all web properties are properly managed, maintained, and optimized in support of business needs, marketing objectives, and user goals
Liaise with vendors to ensure web projects are prioritized, and sites are operational
Ensure web experiences are aligned with our brand & digital strategy
Lead generation & SEO strategies
Work with technical resource to create landing pages & microsites (from concept to execution)
Oversee day-to-day web content production, execution & administration - content releases, new product updates in CMS, site administration and troubleshooting.
Continually identify opportunities to enhance our website capabilities; research, recommend, and implement site enhancements, functionality improvements, plugins/integrations, etc…
Ensure sites are optimized for search, and that Netweb’s web content is well represented in major search engines and third-party websites as appropriate
Ensure meaningful KPIs and measurement goals are established and implemented for web channels; leverage data/insights and communicate findings & opportunities to team to help with ongoing content/campaign planning and to better understand user behaviour
Conduct competitor and user research as needed
Event management – Organising corporate events, Company booth and managing leads at trade shows
Work with technical and product engineering department to develop product brochures and technical datasheets
Press release and media activities
Brand Management - Assist all departments in getting their digital brand initiatives right
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