SINGAPORE CLASSIFIEDS
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Posted By: EdujournalAdds

Date: Mon, 26 Sep 2022

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Looking for ideas to promote your course?


After creating your course content and hosting it on an appropriate Learning Management system, the next step is to market your course. Yes, before creating our course content we have done a preliminary research and survey on the markets and our competitors, and now is the time to explore those opportunities. It’s highly unlikely that learners will randomly find your course and decide to register for it. With a lot of competition around, It takes time and a lot of effort to build their trust and confidence, before learners are ready to endorse your course. Providing a glowing testimonial on your site, create a good impression in the minds of learners about you, and your course.

With digital marketing, you can build and scale
up your brand across digital channels. With competition growing day by day, you need to create a niche and bring innovativeness and uniqueness to the course i.e., provide something different from what others are providing. Every business is depended on online presence, customer leads, achieving the sales target, satisfied learners, and reviews and feedback from learners etc., in order to sustain itself in the market.


Some effective ways to promote a course are:


Webinars: Identify your target audience and markets and host a webinar about the topic, highlighting the prospects and valuable tips of the course. This helps to position yourself as an able and knowledgeable person in that field and enables you to build trust and create an impact for your course. Send a link through social media or email for those who were unable to attend the webinar. For instance, you could target students, employees, bloggers, online instructors etc.,


Contribute to blogs and publications: Write articles related to your topic and publish it in blogs and publications. Spend some quality time researching the topic before creating the blog, and ensure that the article is not plagiarized. The article should be compelling and it should clearly articulate the benefits of taking the course. Also, include specific keywords in your article to rank higher in Search Engine Result Page (SERP) for organic search results.


Set up a Sales Funnel (ie., Sales pipeline): Sales Funnel is nothing but a tool used to track the sequence of steps a Lead Prospect will take as they progress to become ultimate customer. The key is moving the Lead Prospect though the various stages (viz., Awareness --> Interest --> Decision --> Action ) until they purchase your course (Action Stage). By examining the Sales Funnel, the Sales and Marketing strategies can be optimized at various stages by understand the learners course buying pattern, identify the gaps if any, and implement the best marketing strategies.. It will also provide insights into what learners are thinking or doing at various stages of the sales funnel.


Content Marketing: By content marketing we mean creating and sharing online contents designed to generate interest in the brand. It is a stand-out strategy you use to promote and sell your course. The goal of Content Marketing include bring brand awareness, fostering brand loyalty attracting new customers, engaging with customers, educating existing and potential customers, creating a good user experience etc., , For instance, Newsletters are emails that notify the learners and keeps them posted with new and updated information about the course. You can also share the news and events or blog post or about the discounts and offers as well. The overall relevance of the content is what prompts the potential learner to join and register for the course. E.g., newsletters, social media posts, audios, videos etc.,


Create a Lead Magnet: Lead Magnet is a marketing term for a free item or sample (a sample document of an exclusive content), given away to potential learners in return for getting their contact details and promoting their brand. Marketers use Lead Magnet to create Sales Leads Eg. Of Lead Magnet include , free consultation, Newsletter trial subscriptions, samples of products etc.,


Harness the power of social media to promote the course: it makes sense to leverage the immense potential of social media to enhance eLearning experience. It enables us to share information about the course, creating peer groups, discussing content and activities, responding to learners queries, group discussion, promoting learning practice etc , thus ensuring brand loyalty.


Build an phone/whatsapp/e-mail list: Once you have the phone/email list, you can communicate directly with the learners and drive messages and contents directly to them. You can convince them about the course and their benefits, the added value it will bring to them after the completion of the course etc.


Online advertisement campaign: For course creators, it makes sense to focus on paid advertising campaign (non-organic strategy) to promote the course quickly and to a larger audience with Facebook Ads, Google Adwords, Outbrain, etc.


Provide a price-promotion offer: Price-Promotion Offers are a great way to drive sales for your course. For instance, you can provide a discounted price for learners who join the course within say... 10 days, or for the first 25 learners who register. Also, some goodies/gifts can be provided as well.


Bundle your courses together and offer discount: Once you have multiple courses in your portfolio, you can combine a few related courses and offer discount to the learners. Like with a series of books on Harry Potter, each course can help to promote other courses. For instance, if you have two courses that sell for Rs. 145 individually, you can sell both combined at a discounted price of Rs. 250.

Offer a satisfaction guarantee to the learner: it creates a sense of confidence and trust among the learners to try out the course. Most commonly offered satisfaction guarantee offers are 15- days money back guarantee offers where the learners will be provided a refund, incase they are not satisfied with the course within 15 days of registration.


In any industry, there are brands that are positioned as a knowledge hub. If you are trying to become a knowledge hub, you need to monitor existing players, as to how they create content, how they engage with learners, and how they convert the potential leads into sales. In our understanding, the tips mentioned above are the best strategies for course creators, and will enable them to reach right people with the right message, hence, promoting our dual objective to promote your course, as well as garner trust and support from the learners to build a student strong base that will help you to stand out in the ever-competitive marketplace


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