Provocachic offers branding & cocktails consultancy on a bespoke level, through its signature chic & provocative style. Powerful stories, personal & sometimes enigmatic, are revealed through this culinary canvas.
Established in April 2002 by Damian SIM, its clientele have included those in the financial (Bloomberg), hospitality (EastWest Bar), arts (Singapore Arts Museum) and fashion design (felt) industries.
Provocachic has been covered by several publications, such as Singapore Tatler, DARE, Harpers Bazaar, Her World, Urban, CUBES, I-S, Seventeen, Newman, Singapore Business Visitor and Wine & Dine.
Provocachic is also the resident mixologist at a popular New York based culinary site, The Gilded Fork. For the first time, both food AND cocktail recipes are created based on monthly ingredient themes. (www.gildedfork.com/mixology/)
The bespoke recipes Provocachic creates for the individual, apart from reflecting the gastronomic preferences, would also represent the psychological aspects like personality, aspirations, and milestone life events. In addition to research, interviews shall be conducted with the person in question, and others of significant influence on their lives.
Brands & companies, apart from interviews with the key persons, would undergo an analysis of its vision & strategies. Additional strategic insights would also be offered by Provocachic from which the bespoke cocktails created are but creative expressions that deliver value in this direction.
Provocachic offers through-the-line consultancy for hospitality projects, from market analysis & brand strategy; to art direction; system, ergonomic & aesthetic design; to signature cocktail menus.
Provocachic passionately believes these analytical elements, together with the bespoke epicurean & aesthetic aspects, offers significant opportunities for a unique emotional branding tool. Or for the individual, a truly special gift: great memories shared with family & friends.
Summary of Core Services:
a) Hospitality Consultancy
i) Market & brand analysis and strategic solutions
ii) Art Direction on Brand experiece & identity
iii) Custom Ergonomic & Aesthetic design on layout & workflow
iv) Design & Implementation of Procedure & Control systems
v) Tailor-made menu, with signature cocktails/mocktails
vi) Advice on recruitment of initial operations staff, including a remuneration, rewards & recognition system
vi) Operations Team and Barman Training against clear performance standards
Consultancy could be in the form of an intervention on an existing establishment & brand, or through-the-line whereby no space or brand/entity has been established yet.
b) Emotional Branding - through the use of bespoke cocktails as a culinary canvas, creating a story to connect with the target market
c) Bespoke Cocktail Recipes - through research & interviews, a process which takes at least 1-5 weeks, to interpret an individual's "personal story"
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